PPP - Effective Advertising

Having worked in the media industry for more than 5 years has made me rethink on the effectiveness of advertising in mainstream media. With more and more advertising alternatives available including postcards, cinema and of course internet advertising, advertisers will really need to rethink the channel they need to choose in placing their ads. They will need to compete with other advertisers in that small amount of space.

The new craze of blog advertising has proven to be very rewarding. In a recent study by Payperpost, it showed that that not only do people click on sponsored posts, on average they click through at a higher rate than any other media with a 10.545% average ctr to be exact.This result is amazing as it is known that some advertisers were initially quite skeptical in blog advertising. This goes to show that blog readers actually click through on sponsored posts. I personally have clicked on this, as articles written on blogs are very well written and interesting that it actually attracts me to click through the posts.

Payperpost should definitely be on every advertisers’ media plan as its results are just amazing. You are able to reach people from all over the world with just a click of the button and your product gets to be advertised in various creative ways.